Brochure FPI Hong Kong

Designed by






Print Spec

Friends Provident International have built a business based on high performance, balanced with an ethical stance.

The business is supported by experienced and skilled industry professionals. Friends’ clients are like-minded high net worth individuals and their advisers based in various key regions around the globe, including Hong Kong. Sticky were tasked with demonstrating FPI’s commitment to HK, its advisers and a particular niche audience.

Sticky selected a local photographer in Hong Kong for an iconic image of an area of financial infrastructure; a view that would be recognisable, relevant and one that would represent a client journey with FPI.

The image, constructed of a collage of image tiles, was used throughout a multi-item print campaign and into digital with emailers and a microsite.


Metalic gold and silver:


Silk 200gsm

4 colour process + 1 spot

Spot UV


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